How It All Started
Hoffman Academy began in 2007 in Mr. Hoffman’s living room, in Portland, Oregon, where he taught both private and group piano lessons to about 40 kids and adults. In 2008, he rented a little cottage around the corner where he was able to keep the Academy growing with the help of 2 additional teachers. Soon Mr. Hoffman realized that there was a greater demand for piano lessons than he was able to satisfy, and so the idea was born to provide piano lessons online. After weighing several options for a business model, Mr. Hoffman and his wife decided that they wanted every video lesson to be free, so there would be no barrier to any child in the world who wanted to learn to play the piano. They decided that the only thing they would charge for were the lesson materials which Mr. Hoffman had created to supplement and reinforce the learning in the video lessons. The video lessons themselves would always be free.
The first video lesson went live on January 2, 2010, under the banner of “FreePianoLessons4Kids.com”. Since that time, Mr. Hoffman has uploaded over 50 additional lessons, which have been viewed over 2 million times by online piano students around the world. In September 2013, the name of the website was changed to “Hoffman Academy” to help reach a wider audience, and to pave the way for adding lessons for additional instruments in the future.
Today, Mr. Hoffman splits his time between being Director of Hoffman Academy of Music of Portland, Oregon, serving over 250 students, taught by a staff of 11 teachers, and his online HoffmanAcademy.com. Mr. Hoffman is passionate about making music accessible, fun, and relevant for kids and adults. His unique Method provides a rigorous and complete music education, while appealing to a child’s natural curiosity and playful spirit.